Write a single like Cage the Elephant’s “Ain’t No Rest for the Wicked” and have several companies hijack it for commercials.
I’ve heard it on commercials for the Borderlands video game and TNT’s Leverage, and I feel like there’s at least one more.
Too bad books can’t go viral that way.
on Jan 31st, 2010 at 9:08 pm
maybe with the iPad they will?