“What do you blog about, Mike?”
I’ve been asked this several times, and my answer generally goes something like this: “Whatever I damn well please.”
I blog about things that interest me, period. If they interest you, too, you’ll keep reading. If not, you’ll wander off in search of something more interesting. Sure, I could separate out my interests, maybe start a dedicated karate or motorcycling page, dump my cigar reviews into a Tumblr blog, and leave my pictures on Flickr alone, but why? Those things are all me, and what is my only product?
Yes yes, I sell books. But unlike artists, pro photographers, movie studios, and so on, I can’t sell you a book at a glance. If I post a sample chapter, it still takes a commitment on your part to read the whole thing and make a decision. Instead, I sell myself. I post all this other craziness and hope you say “Wow, this guy’s pretty cool, I’m gonna buy his book.”
Craziness like this cool Harley commercial:
Not to mention I don’t have to worry about saying “this is my way-cool karate blog” and looking like a liar when the first karate post is three pages deep following photo after photo of puppies and tacos.