This is how authors survive, my friends. Reviews of any kind are great, but the word of mouth is what really makes a difference. This is why so many of us talk about what we’re reading on Twitter, or Facebook, or whatever social network we happen to be mining at the moment. This is why on the blog I’ll let you know I’m reading things like Save the Cat or Freedom: Credos from the Road or All the Young Warriors. This is why we name-drop our friends like Brian Keene and Cullen Bunn.
Not because we expect reciprocation, but because we know how hard it is to earn the eyeballs and we respect the work enough to say “HEY! YOU NEED TO READ THIS, TOO!” Because we want to keep the work coming, to see our favorite books and our favorite writers succeed.
Read a good book lately? Spread the word. Tell everyone who will listen. Take thirty seconds to send a tweet or post to the wall of your Faceypage.
Yes, we have to tout our own books, too. It’s expected. But the same people see it over and over and have tuned it out, either because they already have the book or because they just let it all fall back into the background chatter of seven bajillion tweets a day.
Word of mouth saves lives.