I first signed up to reserve my name. I considered using it for research or as a brain dump like some other writers do, but that just doesn’t work for me (Evernote is far more practical). I thought about microblogging, or doing something like Brian has with his resurrected Jobs in Hell, but that’s just too specific and ultimately takes away from anything I might do right here.
I ignored it for a while, content to just leave my reserved name there. But I started to see how it integrated with so many other services, including Flickr, Instagram, YouTube, and Fitocracy. I realized how many people endlessly reblogged images, and how far it reached. I realized it’s not so much an infodump, but just a quick “this is what I did today” and “this is what I’m into.” It’s quick sharing of art, of cool stuff, of experiences, within its own social network.
There’s even a committed fitness community, especially under the Fitblr tag for the Fitocracy+Tumblr crowd. For example, my Twitter followers and most of my readers here could give half a shit about my daily workouts. On Tumblr, though, there’s a segment looking for that sort of thing specifically.
Even better, I can share both kinds of content because more people are going to find it through tags than they would following me directly via RSS or their Tumblr dashboards. It can be an infodump of a wide range of things without turning off a specific audience. It’s more about socializing and sharing than it is about sales, which is why I think so many creators are still having a tough time wrapping their heads around it.
Do I put teasers and book links on Tumblr from time to time? Absolutely. But if that’s all that’s on there, nobody’s ever going to see any of it. That’s not sharing or socializing, that’s chucking spam into the ether. Once I realized that, I started having a lot more fun with it.
So, if you’re into the Tumblr thing, come on by and Burn With Me.