Write a single like Cage the Elephant’s “Ain’t No Rest for the Wicked” and have several companies hijack it for commercials.
I’ve heard it on commercials for the Borderlands video game and TNT’s Leverage, and I feel like there’s at least one more.
Too bad books can’t go viral that way.
There’s a good theory that says if you want to earn a living as an artist (or writer, I presume), you need 1000 true fans. If these 1000 fans will purchase everything you produce, you can make a full-time living.
The trick is connecting with these 1000 fans. The Internet makes it easier than ever to [...]