Tag Archive for greg kishbaugh

B&N: Remember Who You Are

Barnes & Noble has long been accused of squeezing out local indie bookstores, and today’s announcement that they’re slashing their Nook business suggests they’re feeling the same squeeze from Amazon and Google’s Play Store.

Giving their customers a week to save their content is, to my eye, an indication of just how bad the situation is. If they were just shifting focus, Barnes & Noble would make an announcement and give customers plenty of time to save their content. Less tech-savvy users are going to need as much time as they can get. To give users just a week suggest they’re bleeding cash—badly—and they’re shutting everything down immediately to stop the damage. I’m predicting a lot of panicked calls to family tech support over the next few days.

Then we read Amazon is opening a second brick-and-mortar store, and of course there’s speculation they’ll open up a whole chain of them and compete with Barnes & Noble directly. It seems unlikely, but of course that’s what the media seems to be looking forward to. The thing is, Amazon is a megastore that happens to sell books. Barnes & Noble is, despite their recent integration of games and toys, a bookstore.

Maybe all they need to do is start acting like one.

Barnes & Noble stores hold several events like readings, author signings, Q&As, and so forth, just like indie shops. Barnes & Noble has employees who genuinely care about books and who can cater to readers’ tastes, just like indie shops. Barnes & Noble is a place folks can hang out, just like indie shops.

Why, then, does their online storefront look like any other online store’s?

I get it, they have their algorithms and bestseller lists and blah blah blah. But why not leverage the in-store events as well? Use location-based recommendations to see what’s popular in the area is a quick start, but why not also steer location services to local employee lists or blogs that browsers can connect with and follow?

They should also be streaming events. Team up with Google Hangouts or Twitter/Periscope to tackle the tech side, so fans and readers can see or participate in Q&As, author talks, and so forth. Guys like Brian Keene would probably have a good online following. Greg Kishbaugh had over 50 people in-store when he launched The Bone Welder; how many more might have tuned in to his presentation and then clicked to make a purchase afterward?

That’s just a few quick thoughts. I’m sure there are other things they could do, but the point is, they should be differentiating themselves from Amazon in every way they can. Just like they forced indie bookshops to be more creative to hang on to customers, Barnes & Noble should be getting more creative to hang on to their own customers.

Otherwise they’re going to die, just like some of the indie bookshops who couldn’t compete with them.

About Mike Oliveri

Mike Oliveri is a writer, martial artist, cigar aficionado, motorcyclist, and family man, but not necessarily in that order. He is currently hard at work on the werewolf noir series The Pack for Evileye Books.

The Burning Maiden 99 Cents, Limited Time

The Evileye Books anthology The Burning Maiden is now on sale for only 99 cents!

The Burning Maiden

Get it while it’s hot!
Cover illustration by Daniele Serra

Editor Greg Kishbaugh has put together a great lineup including stories by Joe R. Lansdale, Tim Lebbon, Cullen Bunn, Matthew Pearl, Mort Castle, and yes, even yours truly. 99 cents is a steal for this book, and the deal will only be available for a few days.

Make with the clicky before it’s too late!

Available for Kindle and Nook.

About Mike Oliveri

Mike Oliveri is a writer, martial artist, cigar aficionado, motorcyclist, and family man, but not necessarily in that order. He is currently hard at work on the werewolf noir series The Pack for Evileye Books.

Coming Soon

You will soon, at last, have some new Oliveri work in your hands.

First up, Evileye Books this weekend released a cover teaser for a new The Pack project, “Bravo Four”:

Bravo Four short story cover

I think you’re gonna dig this one.

I don’t have a firm release date as we’re still wrapping up some of the ancillary materials, but the true content of the piece is done and ready to go. Fans of The Pack will dig this one, and it will also be a good introduction to the series for anyone who hasn’t read Winter Kill (or, for that matter, Call of the Wild). As soon as it’s ready to go, believe me, you’ll hear about it.

Also, my editor had this to say:

https://twitter.com/ommus/status/219267387269201921

“That’s great, Mike, but what about Lie with the Dead?”

I’m glad you asked. Lie with the Dead is on track, despite delays. I’m wrapping the current round of revisions as I type this update, and then it will go back to my editor to kick around for the final draft. I apologize for the delay on this, but I still believe in this series and hope to keep it going for a long time.

In comics, I’m told this will be available in August:

Pig Money

Art by Jorge Fornes

When Greg Kishbaugh at Kaleidoscope Entertainment asked me to send in a short comic script, I was happy to oblige. The result is “Pig Money”, an 8-page crime piece which will appear in the debut of the A Dark and Stormy Night quarterly anthology. I’ve worked with Greg a bit through Evileye Books, and his biz partner Rafael Nieves has a long history with comics. Both are sharp guys, and I’m looking forward to seeing what else they’ve got up their sleeves.

I will, of course, supply purchase information when it becomes available.

Finally, I’ve been told The Burning Maiden will drop on Kindle in the middle of this month!

The Burning Maiden

Complete with a new cover illustration by Daniele Serra

Folks have been waiting for this one a while now. It’s had its challenges on the back end, but I believe you will find it well worth the wait. I’m very excited to be a part of the lineup Evileye has put together for this one.

Unfortunately I have no further updates on some of the other projects I’d expected to appear by now. Publishers have gone incommunicado, things have been canceled, or there have just been general delays while editors and publishers assemble the books. There are at least three more anthologies I was hoping to have in your hands by now.

More news soon.

About Mike Oliveri

Mike Oliveri is a writer, martial artist, cigar aficionado, motorcyclist, and family man, but not necessarily in that order. He is currently hard at work on the werewolf noir series The Pack for Evileye Books.