When I express frustration at my lack of writing productivity, people will assume I’m dealing with a lack of ideas. Next thing I know they’re sharing their ideas with me, and then they’re offended when I politely decline.
The thing they don’t understand is ideas aren’t worth dick.
Nada. Nothing. Nought. Zero.
Ideas are important, but people don’t get paid unless there’s execution. Maybe you can point to some famous author who gets paid for ideas, and then someone else gets paid to ghost write something for them, but the difference is they’ve already proven their ideas are worth executing. Their name and their celebrity is the real attraction, not the idea. The idea itself still isn’t worth anything until it’s on the page, on the screen, or otherwise consumable and money is changing hands.
If it were as simple as selling ideas, I’d hand over my notebooks and my Evernote password and cash in.
For the most part, these people have their hearts in the right place and they’re just trying to help. Other times they’re just too goddamn lazy to do their own work and they think I can help them cash in. In either case, I generally steer them toward doing their own work. The former group will generally drop it, but the latter will then be doubly offended when I’m not blinded by their brilliance.
Ideas, regardless of their medium, require sweat equity. I don’t care if your idea is in the arts, business, education, or technology, you’re going to have to execute. Create your idea, build your idea, demonstrate your idea works. Make the effort and get the work done.
Or don’t. It doesn’t matter, because ideas are easy. They die as quickly as they appear. If you don’t put any effort into it, then you won’t feel any real value in the idea either. Some random dollar amount you’ve attributed to an idea is just a fantasy until you’ve put the effort into it and proven its value.
So you’ve got an idea? Great!
Now get to work.