Tag Archive for commercials

The World is Just Awesome

My family is hooked on this Discovery Channel commercial:

Apparently Coop is, too; he sent me the audio via multimedia message with his shiny new phone. If the kids start acting up in the car, I press a couple buttons and they’re suddenly singing along with the boomdiadas.

Personally, I think it’s a brilliant bit of advertising: it’s eye-catching, it’s got a good audio hook, it showcases all of their popular shows, and it has that feel-good quality with that “the world is just awesome” slogan.

Another current favorite is a new radio spot for Jimmy John’s featuring a stalker. The narrator talks about falling in love with a woman who makes sandwiches. After he talks about the sandwiches, he says he’s going to marry her and they will make sandwiches together and the world will be a better place. If she doesn’t marry him, he says “she will be very, very sorry.” All delivered in the same deadpan manner. Too cool.

I tinkered a bit with advertising and marketing in college, weighing it against journalism as a way to make a career out of writing and/or creativity should my writing never take off. It’s things like this that make me wish I’d pursued advertising a little harder.

About Mike Oliveri

Mike Oliveri is a writer, martial artist, cigar aficionado, motorcyclist, and family man, but not necessarily in that order. He is currently hard at work on the werewolf noir series The Pack for Evileye Books.

The New Face of Television

Best Buy is dumping analog televisions effective immediately in anticipation of television going all HD in 2009. I say good for them, because it’s pointless for anyone to purchase an analog television that’s only going to be watchable for a year and a half. They’ll also be stocking the idiotic bail-out coupons the gov conjured up to facilitate America’s transition from the old, sagging electric tit to the shiny new high-def tit.

I’d give the FCC a thumbs-up on this, too, but a while back Jon Torres sent me an article where the FCC is discussing putting disclaimer crawls across the bottom of the screen whenever there’s an incident of product placement. In other words, if a character on TV drinks a Pepsi, you may get a message across the bottom of the screen informing you this may be an advertisement.

Between that and their current censorship of the airwaves, they can go pound sand.

Unfortunately the Writers Guild of America, West supports the proposal:

“We believe that, in order to protect viewers, there has to be disclosure that adequately reveals product integration. The FCC should require a crawl to run at the bottom of the screen during the integration that would identify the product, its promoter, and the fact that the writers and actors do not personally endorse the product’s use,” stated WGAW President Verrone.

Verrone further explained that: “This form of disclosure would be no more intrusive than the warnings broadcast on pharmaceutical ads or the distracting promotions for what’s coming on next that are commonly seen in the lower part of the TV screen.”

He can go pound sand, too. No more intrusive than what we see now? What, the ad crawls as they are now aren’t bad enough? They cover captions, they distract from what’s happening on screen, and the persistent ones can cause burn-in in some sets.

Here’s a thought: how about we put the disclaimers in the credits, where they belong? Thanks, Mr. Verrone, for assuming I’m so stupid I can’t spot a blatant product placement when I see one, and that I’m going to automatically start chugging Pepsi because I happened to see Hiro Nakamura down a can in Heroes.

What a dick.

About Mike Oliveri

Mike Oliveri is a writer, martial artist, cigar aficionado, motorcyclist, and family man, but not necessarily in that order. He is currently hard at work on the werewolf noir series The Pack for Evileye Books.